Structured Data
Who or what is behind your content?
Give your content an identifiable source. Understand how clearly your page describes the people, organizations and other entities it represents — and how they relate to one another.
Generative Engine Optimization
What should a GEO audit
actually analyze?
A useful audit connects identity, meaning and content substance with a clear direction for improvement. Source of Trust brings that picture together.
Analyze a publicly accessible page. Your results remain private.
Build on SEO. Ask the next questions.
Classical SEO remains important: accessible pages, sound site structure and helpful content provide a foundation. AI Search adds questions about how a page can be understood and used in generated answers.
Is the source identifiable? Is the topic unambiguous? Does the content carry specific information? A GEO audit connects these questions to focused diagnoses and useful next steps.
Analyze
Three independent scores. A clearer diagnosis.
Semantic Clarity
What is your page really about?
A focused topic makes your page easier to understand. See how precisely your page communicates its subject, purpose and relevant context.
Evidence Density
How strong is the content?
Concrete information carries more meaning than interchangeable claims. Assess the substance and specificity of the content that is present on your page.
Improve
Go from analysis to opportunities.
Customer Questions
Discover relevant questions grounded in real search interests and your page's content. Use them to make useful answers easier to find.
Content Opportunities
Get practical ideas for what to add or clarify, with a suggested format and placement. You decide what to implement through your editorial workflow.
What is a GEO audit?
A GEO audit is a structured analysis of a page in the context of Generative Engine Optimization. It makes the page’s identity, meaning and substance easier to understand and turns that diagnosis into practical improvement priorities.
Source of Trust brings together three independent AI Search Scores and two Improve areas. Analyze explains the page you have; Improve supports decisions about how to develop it.
Examine the page from several angles.
A useful diagnosis connects the entities behind the content, the meaning of the page and the specificity of its information. Relevant questions and search interests add another perspective: what people want to understand about this subject.
These layers lead to different actions. Identity work strengthens entity descriptions and relationships. Semantic work clarifies wording and context. Editorial work gives statements informative detail and develops relevant explanations.
Separate scores make priorities visible.
Consider a service page with strong Semantic Clarity, weaker Structured Data and moderate Evidence Density. The service is clearly explained, its machine-readable identity needs attention, and some broad statements could become more specific.
Keeping those three scores independent preserves the diagnosis. You can begin with entity relationships, then refine the statements highlighted by the content findings, while retaining the page’s clear topic.
01 / Identity
Structured Data
Understand the source and its relationships.
Structured Data provides machine-readable context for the entities represented on the page. An Organization, Person, Product or Place becomes more meaningful when its identity and relevant relationships are consistently described.
The diagnostic layer examines how those signals fit together. A product connected to its brand and provider, or a person connected to their professional role, gives the content a coherent identity. The findings help you focus entity and schema work on the descriptions that matter to this page.
02 / Meaning
Semantic Clarity
Find where the subject needs sharper definition.
The main topic, central terms, services and products should form a clear picture. Semantic Clarity examines how precisely the page establishes that picture and connects its concepts.
A specialist term may need a concise explanation. A service heading may benefit from naming its purpose or audience. A product description may become clearer when it explains the intended application. Findings help locate ambiguity and guide targeted changes to wording, structure and context.
03 / Substance
Evidence Density
Distinguish information from broad claims.
Evidence Density examines the substance present in the content. Specific conditions, described processes, concrete properties and informative facts make statements useful.
“Delivery within three working days” communicates a defined condition. “Fast and reliable service” becomes more informative when the page explains the actual process or commitment. The findings direct attention to existing statements where greater specificity would add value.
From findings to priorities
Read the findings alongside the role of the page. Choose a change that addresses a clear issue and serves the people using that page.
- Identity issues
- Review entity descriptions, consistent identifiers and relevant schema relationships.
- Unclear meaning
- Refine headings, central terminology, explanatory structure and context.
- Broad statements
- Use accurate properties, conditions or process details to make the existing message more informative.
After publishing a meaningful change, review the relevant scores again. This gives analysis and implementation a clear connection.
Customer Questions: understand relevant interests.
Questions reveal which parts of a subject people want to understand. Customer Questions connects those interests to the selected page, helping you decide where a clearer explanation or useful answer belongs.
Relevance depends on the page’s purpose. For a service page, a question about the process may be useful; for a product page, a question about an application may fit better. Review each question in that context before choosing an editorial addition.
Content Opportunities: choose a practical format.
Content Opportunities turns relevant interests into recommendations with suggested formats and placement. A focused answer may fit an FAQ. A topic needing explanation may suit a new or expanded section, or a section supported by an FAQ.
A broader topic can be a candidate to consider for a dedicated page. Where appropriate, an opportunity can also help clarify a call to action. You review the recommendation, decide how it fits your content and implement it through your editorial workflow.
Connect the diagnosis with Search Signals.
Source of Trust combines the actual context of your page with real search signals that reveal how people express related topics, questions and interests.
This connection helps turn a page analysis into relevant editorial choices. Customer Questions highlights what people want to understand; Content Opportunities helps you choose a useful way to address those interests.
Start with the role of each page.
A homepage introduces the organization and its offering. A service page explains a particular activity. A product page communicates properties and applications. An article develops a topic.
Analyzing a specific URL keeps the diagnosis grounded in that page’s content, relationships and purpose. It also makes a recommendation easier to evaluate and an implemented change easier to review.
GEO and SEO: complementary audit perspectives.
A traditional SEO audit examines crawlability, indexing, technical foundations and performance in conventional search. Those factors support how a page is discovered and accessed.
A GEO audit adds a focused perspective on identity, semantic clarity and informative substance: how the page can be understood and used by AI and search systems. Together, the perspectives connect discoverability with clear, useful information.
Explore AI Search Readiness for the three dimensions in depth, and AI Search Optimization for practical editorial applications.
When to run a GEO audit
Analyze new landing pages and important service or product pages. Review pages after substantial content changes or a relaunch, and revisit strategically important URLs periodically.
Use the findings to choose a priority, publish the change and recheck when available. The analysis area shows the relevant recheck timing.
A shared diagnosis for the people improving a website.
- Website owners
- Understand the page’s strengths and choose a focused next step.
- SEO professionals
- Add identity, meaning and substance to an existing optimization practice.
- Agencies
- Give clients a clear basis for discussing priorities on important pages.
- Content teams
- Connect findings and relevant questions to practical editorial decisions.
GEO audits, explained.
What is a GEO audit?
A GEO audit is a structured analysis of a page in the context of Generative Engine Optimization. It examines identity, meaning and substance, then helps you identify practical improvement priorities.
What does a GEO audit analyze?
Source of Trust analyzes Structured Data, Semantic Clarity and Evidence Density. Customer Questions and Content Opportunities add relevant search interests and practical editorial ideas to that diagnosis.
How is a GEO audit different from an SEO audit?
A traditional SEO audit examines discoverability through crawlability, indexing, technical SEO and conventional search performance. A GEO audit focuses on the page’s identity, meaning and informative substance. The two perspectives complement each other.
Why are there three separate AI Search Scores?
Different strengths and weaknesses call for different actions. Separate scores show whether your priority is entity relationships, topic clarity or specific information, helping you focus your work.
What does Structured Data measure?
Structured Data assesses machine-readable entity descriptions, identity and relationships. It helps you understand how coherently the page describes its organization, people, products, places and other relevant entities.
What does Semantic Clarity measure?
Semantic Clarity assesses the main topic, central concepts, services or products, and their context. Its findings help you communicate the subject and its relationships more precisely.
What does Evidence Density measure?
Evidence Density assesses the balance of specific, substantive information and generic language in the content present on the page. Concrete conditions, properties, processes and facts give statements informative value.
What are Customer Questions?
Customer Questions highlight relevant questions connected to your page and real search interests. Their context helps you decide which explanations would be useful for the people reading that page.
What are Content Opportunities?
Content Opportunities are recommendations for developing the page, with suggested formats and placement. They may suggest an FAQ, a section, a section with an FAQ, a clearer call to action or a topic to consider for a dedicated page.
How do Search Signals help a GEO audit?
Source of Trust combines the actual context of your page with real search signals that reveal how people express related topics, questions and interests. This connects the analysis to relevant opportunities for improvement.
Should every page receive the same recommendations?
Recommendations are grounded in the selected page. A service page, a product page and an explanatory article have different roles, so useful questions and editorial opportunities depend on each page’s context.
How often should I run a GEO audit?
Review strategically important pages periodically and after meaningful content or structured-data changes. New landing pages, product pages and relaunches are useful occasions for analysis. Available recheck times are shown in the relevant analysis area.