Structured Data
Who or what is behind your content?
Give your content an identifiable source. Understand how clearly your page describes the people, organizations and other entities it represents — and how they relate to one another.
A stronger starting point
How ready is your website
for AI Search?
Before you improve a page, understand what it communicates. Source of Trust gives you three clear perspectives on your AI Search readiness.
Analyze a publicly accessible page. Your results remain private.
One connected picture
Who or what says what — and how well?
A recognizable source. A clear subject. Specific, useful information. These three qualities shape how your page communicates with AI Search.
Semantic Clarity
What is your page really about?
A focused topic makes your page easier to understand. See how precisely your page communicates its subject, purpose and relevant context.
Evidence Density
How strong is the content?
Concrete information carries more meaning than interchangeable claims. Assess the substance and specificity of the content that is present on your page.
What is AI Search Readiness?
AI Search Readiness describes how understandable and useful a page’s information is for AI and search systems. A ready page gives its subject an identifiable source, communicates its meaning clearly and supports its message with specific information.
Source of Trust turns these qualities into three independent perspectives. Each perspective helps you understand a different part of the page and choose a useful next step.
Why AI Search Readiness matters
AI and search systems interpret entities, relationships, facts and context to make sense of content. A clearly named organization, a precisely explained service and a concrete condition all contribute to that understanding.
Visual design helps people navigate a page. SEO helps make it discoverable. Readiness adds a focused look at how clearly the information itself communicates who is speaking, what the subject is and what useful substance the page offers.
01 / Identity
Structured Data
Give information a connected identity.
A website describes people, organizations, products, places and other entities. Machine-readable identity helps connect a name to the entity it represents and place that entity in a meaningful context.
The useful question is how well these descriptions fit together. An Organization can be connected to its products, a Person to their role, and a Place to the organization located there. Consistent names, identifiers and relevant relationships build a coherent graph around the page.
For example, a product description gains context when the product, its brand and its provider are clearly related. The Structured Data score examines the depth and coherence of these signals.
02 / Meaning
Semantic Clarity
Make the subject unmistakable.
A clear page establishes its main topic and explains the concepts that matter to it. Products, services and specialist terms become easier to interpret when their purpose and relationships are explicit.
Words can carry several meanings. A precise heading, a clear service explanation and consistent terminology help establish the intended meaning. Connecting a service to its audience or a product to its application adds useful context.
A concise page can communicate its subject very clearly. Focus and precision matter: each explanation should strengthen the reader’s understanding of what the page is about.
03 / Substance
Evidence Density
Make each statement informative.
Evidence Density looks at the substance of the content present on the page. Specific properties, concrete conditions, explained processes and informative differences give a statement real value.
“Our hearing aids can be tested free of charge for 30 days” communicates a clear condition and a defined period. “We offer outstanding quality and individual solutions” is a broad claim that gains substance when the page explains what those qualities mean in practice.
A short, focused page can be highly substantive. The balance between concrete information and interchangeable language is what makes this dimension useful.
Three scores. Three useful lenses.
Structured Data, Semantic Clarity and Evidence Density remain independent. A page may explain its service precisely while its machine-readable identity has room to develop. Another may describe its organization in depth while its content relies on broad claims.
Reviewing the scores together preserves those distinctions. You can see where the strongest opportunity lies and direct your effort to the dimension that needs attention.
Turn a low score into a focused priority.
A lower score points to an improvement opportunity within that dimension. Read the associated findings to understand which signals or statements contributed to the result.
Keep the scope concrete: clearer identity relationships, a more precise topic explanation or more informative wording. This gives each change a purpose and makes the next review useful.
How to improve AI Search Readiness
Start with the findings for your page. Make the source’s identity consistent, connect relevant entities, explain the main topic precisely and give broad statements concrete detail.
Analyze provides the findings behind each score. Improve adds Customer Questions and Content Opportunities, combining page context with real search signals to support practical editorial decisions. Choose the ideas that fit the page and publish through your existing workflow.
Explore the GEO Audit for a connected view of analysis, or AI Search Optimization for practical ways to develop your page.
Readiness as a starting point for GEO
AI Search Readiness describes the state of a page. Generative Engine Optimization is the broader discipline of making information understandable and useful for generative systems.
GEO complements classical SEO. Accessible pages, clear site structure and helpful content support discoverability; precise identity, meaning and substance strengthen how that content can be interpreted. The three readiness dimensions give this work a practical starting point.
AI Search Readiness, explained.
What is AI Search Readiness?
AI Search Readiness describes how clearly and usefully a page communicates its identity, meaning and substance to AI and search systems. It provides a practical perspective on the information your page makes available.
How is AI Search Readiness measured?
Source of Trust analyzes a publicly accessible page through three independent dimensions: Structured Data, Semantic Clarity and Evidence Density. Each score comes with findings that help you understand the result and identify useful improvements.
What are AI Search Scores?
AI Search Scores are page-level indicators of identity and relationships, meaning and context, and substance and specificity. They give you three focused perspectives on the same page.
Why are there three separate scores?
Each dimension answers a different question. Keeping the scores separate makes strengths and improvement opportunities visible, so you can choose a priority that fits the page.
What does Structured Data measure?
Structured Data assesses how clearly machine-readable signals describe the entities behind a page, their identities and their relationships. An organization, its products and the places it serves can form a connected picture.
What does Semantic Clarity measure?
Semantic Clarity assesses how precisely the page communicates its main topic, central concepts, services or products, and the relationships that give them context.
What does Evidence Density measure?
Evidence Density assesses the proportion of specific, informative content relative to generic, interchangeable language. Concrete properties, conditions, processes and explanations contribute substance to the content being analyzed.
How does AI Search Readiness relate to GEO?
Readiness describes the state of a page and gives you an analysis perspective. Generative Engine Optimization is the broader discipline of improving how content is understood and used by generative systems. Readiness findings provide a focused starting point for that work.
How can I use the findings?
Review the findings for each dimension, choose the most relevant priority, and make a targeted change. You might clarify an entity relationship, explain the main service more precisely, or replace a broad claim with a concrete detail.
How do Customer Questions and Content Opportunities help?
Customer Questions highlight relevant questions connected to the page and real search interests. Content Opportunities turn those interests into practical ideas with suggested formats and placement, supporting your editorial decisions.
How often should I recheck a page?
Recheck after meaningful changes to the page’s content or structured data. Comparing the three dimensions helps you review the effect of your work. Available recheck times are shown in the relevant analysis area.