Customer Questions
Understand what people want to know.
Explore questions relevant to this page, informed by real search signals. Grouped questions and their context help you decide which answers would be useful.
Less guesswork. More useful progress.
How can you improve a website
for AI Search?
Start with a clear identity, a focused topic and information that genuinely helps the people reading your page.
Analyze a publicly accessible page. Your results remain private.
Make every addition earn its place.
AI Search Optimization connects a recognizable source with a clear subject and specific, useful information. Stronger content explains concrete services, conditions, processes and differences.
Source of Trust helps you understand the page you have, then identifies opportunities informed by real search interests. You can improve the topic's positioning, answer relevant questions and add substance where it has value.
Content Opportunities
Choose a practical way to improve.
Turn relevant interests into concrete ideas: an FAQ, a new or expanded section, a section with an FAQ, or a clearer call to action. Each opportunity supports your editorial decisions.
The right idea. In the right place.
Some topics may merit a dedicated page. A recommendation to consider a dedicated page gives you an option to review within your content plan.
Start with your scores, or explore improvement ideas in your account. Focus on clarity, relevance and substance.
Check your AI Search ScoresWhat is AI Search Optimization?
AI Search Optimization is the practical development of a page after analysis. It strengthens how the page communicates its identity, establishes its meaning and explains its subject with specific, useful information.
Source of Trust supports that work through findings and improvement ideas. The aim is a clearer, more informative page, with changes chosen for their relevance to the people using it.
Start with the page and its purpose.
The selected URL is the starting point. Its content, subject and role determine which explanations, entity relationships and editorial additions are useful.
A product page may benefit from a precise explanation of an application. A service page may need clearer wording about its process. An About page can strengthen the connection between an organization and the people behind it. Choose improvements that fit that context.
01 / Identity
Strengthen identity.
Connect the entities behind the page.
Use Structured Data findings to review how the page describes its organization, people, products, places and other relevant entities. Consistent identities and meaningful relationships make those descriptions easier to interpret.
For example, connect a product to its brand and provider, or describe a person’s role within an organization. Keep machine-readable descriptions aligned with the information presented on the page. Entity context is part of making the content understandable.
02 / Meaning
Sharpen the meaning.
Make the subject clear at every step.
Use Semantic Clarity findings to refine the main topic, central terms and relevant relationships. A precise service name, an informative heading or a concise definition can give the page a stronger focus.
Organize explanations so that each section develops the subject. Describe what a product is used for, who a service is intended for or how a specialist concept relates to the page’s main topic. Clear wording and structure make existing content more useful.
03 / Substance
Strengthen the substance.
Give statements informative detail.
Use Evidence Density findings to examine existing statements and make broad claims more specific. Accurate conditions, processes, properties, service scope and relevant facts add substance.
“We support your team throughout the project” becomes more informative when the page explains what support includes: a kickoff workshop, weekly progress reviews or a defined handover. “Flexible delivery” gains meaning from concrete delivery options and their conditions.
Choose details that accurately describe the offering. A concise, specific statement can carry substantial information.
Customer Questions: choose useful explanations.
Relevant questions help you understand what people want to know about this page’s subject. Customer Questions connects those interests to the actual page context.
A short answer may fit an FAQ. A question about a process may become part of an explanatory section. A broader subject may inform your planning for another page. Review the question’s relevance and decide where the answer would be most useful.
Content Opportunities: turn interest into an editorial option.
Content Opportunities helps translate relevant interests into practical formats and placement. Each recommendation supports a decision about how to develop the page.
- Add as FAQ
- Provide a focused answer to a distinct question.
- Add as section
- Develop an explanation that deserves space within the page’s main content.
- Add section + FAQ
- Combine a substantive explanation with concise answers to related questions.
- Consider a dedicated page
- Review whether a broader topic deserves its own place within your content plan.
- Add or strengthen CTA
- Make an appropriate next action clearer in the context of the page.
You choose the option that fits, review its factual basis and implement it through your editorial workflow.
Search Signals give ideas relevant context.
Source of Trust combines the actual context of your page with real search signals that reveal how people express related topics, questions and interests.
This helps connect the information already on the page to useful editorial opportunities. Customer Questions and Content Opportunities give you complementary ways to review those interests and choose a focused improvement.
Improve clarity before adding volume.
Begin by making the existing message precise. Clarify a heading, define a key term, improve the sequence of an explanation or replace a broad claim with a concrete statement.
Add content where it develops a relevant topic or answers a useful question. Let the information value and the purpose of the page guide the scope of the change.
Optimize for the role of the page.
A homepage introduces the organization and its offering. A service page explains what is provided and how it works. A product page describes properties and applications. An About page establishes the people and organization behind the offering. An FAQ makes focused answers easy to find.
Use that role to evaluate the findings and ideas. The strongest improvement is one that clarifies the particular information this URL is meant to communicate.
Choose a focused next step.
Review the three scores and their findings, then look at the relevant questions and opportunities. Select a change that addresses a clear issue and strengthens the page’s purpose.
Define the action before writing: connect a relevant entity, explain a service more precisely, add an accurate condition or answer a specific question. This gives your work a clear priority and a useful basis for review.
Review after meaningful changes.
After updating content or structured data, re-analyze when the relevant check is available. Review Structured Data, Semantic Clarity and Evidence Density independently.
A change may primarily strengthen one dimension. Looking at the findings alongside the updated content helps you understand its effect and decide on your next priority.
A practical progression for GEO
Generative Engine Optimization is the broader discipline of making information understandable and useful for generative systems. Readiness, diagnosis and implementation give that work a clear progression.
AI Search Readiness establishes the starting point. A GEO Audit identifies strengths and opportunities. AI Search Optimization turns those findings into focused improvements and a review of the relevant dimensions.
Useful guidance for the people developing content.
- Website owners
- Choose practical improvements for the pages that matter to your offering.
- SEO professionals
- Connect optimization work with clearer identity, meaning and substance.
- Agencies
- Turn findings into a focused, explainable editorial plan for clients.
- Content teams
- Use relevant questions and suggested formats to develop informative content.
AI Search Optimization, explained.
What is AI Search Optimization?
AI Search Optimization is the practical work of making a page’s identity, meaning and substance clearer. Source of Trust supports that work with findings, relevant questions and editorial opportunities.
How is AI Search Optimization different from a GEO audit?
A GEO audit diagnoses the page and identifies priorities. Optimization puts those findings into practice through changes to entity descriptions, wording, structure and informative detail.
What should I improve first?
Choose a finding or opportunity that matters to the page’s purpose. Focus on a clearly defined change, such as a more precise service explanation, a relevant entity relationship or a concrete condition that strengthens an existing statement.
What are Customer Questions?
Customer Questions identifies questions relevant to the selected page and real search interests. Use their context to choose useful answers, explanations and FAQ topics.
What are Content Opportunities?
Content Opportunities suggests practical formats and placement for developing content: an FAQ, a section, a section with an FAQ, a topic to consider for a dedicated page, or a clearer call to action. You decide what to implement.
How do Search Signals help?
Source of Trust combines the actual context of your page with real search signals that reveal how people express related topics, questions and interests. They help connect editorial decisions to relevant interests.
How do improvements depend on the type of page?
A homepage introduces an organization, a service page explains an activity, and a product page describes properties and applications. Useful improvements fit the role and subject of the selected URL.
How can I make existing content more useful?
Use precise terms, a clear explanatory structure and concrete statements. A focused clarification or a specific detail can strengthen a page while keeping its message concise.
How can structured data support optimization?
Structured data connects the identities and relationships of relevant entities, such as an organization, a person, a product or a place. Consistent descriptions help establish machine-readable context for the page.
When should I re-analyze a page?
Re-analyze after meaningful changes to content or structured data. Review each score independently to understand how the change affected identity, meaning or substance. Available recheck times appear in the relevant analysis area.
How do Readiness, Audit and Optimization work together?
Readiness describes the page’s starting state. An audit diagnoses strengths and improvement opportunities. Optimization applies focused changes, followed by a review of the relevant dimensions. Together, they support practical GEO work.