Make your website visible, citable and understandable for AI search.
GEO helps your website become stronger as a whole: crawler access, entity clarity, structured signals, citation readiness and AI visibility across your brand and topics.
Free quick check. No credit card required.
What is GEO?
GEO improves your website-wide AI visibility.
Generative Engine Optimization focuses on the global strength of your website: can AI systems access it, understand its entity signals, trust its structure and use it as a source? AEO improves individual answers. GEO improves the whole website behind those answers.
GEO tools for website-wide strength.
Analyze the signals that help AI systems find, understand, cite and recommend your website.
Visibility & Mentions
Check whether your brand, website and key topics are visible and likely to be mentioned in AI search results.
- ✓ GEO Visibility Check
- ✓ AI Search Audit
- ✓ Brand Mention Tracking
- ✓ Citation Readiness
Access & Crawlability
Make sure search engines, AI crawlers and discovery systems can access the content that matters.
- ✓ robots.txt Checker
- ✓ llms.txt Validator
- ✓ Sitemap Checker
- ✓ AI Crawler Access Check
Entity & Trust
Strengthen how AI systems understand your brand, organization, topics, sources and authority signals.
- ✓ Entity Readiness Checker
- ✓ Organization Schema Checker
- ✓ Source Authority Check
- ✓ Brand Context Analysis
How GEO works
From technical access to AI citation readiness.
GEO is not only about keywords. It is about making your website easier for AI systems to access, interpret, trust and use as a source across many user journeys.
1. Check access signals
Review robots.txt, sitemaps, indexability, structured data and crawler accessibility.
2. Strengthen entity clarity
Make sure your brand, organization, topics, locations and services are clearly understood.
3. Improve citation readiness
Identify content, schema and source gaps that prevent AI systems from using your website confidently.
Ready to check your GEO visibility?
Run a free quick check and discover how AI systems may understand your website.
FAQ
Generative Engine Optimization FAQ
Questions about GEO, AI search visibility, Technical Trust and machine-readable entity signals.
What is Generative Engine Optimization?
Generative Engine Optimization, or GEO, is the practice of improving how websites, brands and content are discovered, interpreted, selected and cited by AI systems, answer engines and generative search platforms.
How is GEO different from SEO?
SEO focuses on visibility in traditional search engine result pages. GEO focuses on how AI systems understand entities, evaluate trust signals, retrieve sources and generate answers that may cite or summarize websites.
Why does structured data matter for GEO?
Structured data helps machines identify the publisher of a website, connect pages to entities and understand relationships between organizations, products, services, articles and topics. A clean entity graph can make a website easier to interpret for AI systems.
What are trust signals in AI search?
Trust signals are technical, semantic and external signals that help machines evaluate whether a website is understandable, consistent and reliable. They may include structured data, publisher relationships, entity references, crawlability, topical clarity and source consistency.
Who needs Generative Engine Optimization?
GEO is relevant for companies, publishers, brands, agencies and website owners that want their content, services and entities to be discoverable and understandable in AI search systems, answer engines and generative AI interfaces.