A clearer signal. A stronger website.
Check your AI Search Scores and understand your page’s structure, meaning and substance.
Independent AI Search Scores for your page.
Semantic Structure, Semantic Clarity and Evidence Density show how your page organizes information, communicates meaning and provides substance. Explore relevant Customer Questions and Content Opportunities to decide what to improve next.
A Source of Trust is a website or source whose identity is clear, whose information is understandable and whose content provides useful, specific substance.
For AI Search, becoming a Source of Trust means giving systems enough context to understand who or what stands behind the information, what it means and why it is useful. Source of Trust helps you evaluate that foundation and identify where your pages can become clearer, stronger and more useful.
Source of Trust is an independent product and part of the wider eeoom GEO family. The eeoom GEO ecosystem combines analysis, entity identity, structured relationships, reputation and trust signals to help websites build a stronger presence in AI Search.
How to become a Source of TrustUnderstand the starting point
AI Search readiness describes how clearly a page communicates its identity, meaning and substance. Can the organization or person behind it be identified? Is its subject understandable? How much specific, useful information does the content provide?
Source of Trust examines these questions through three content dimensions: Semantic Structure, Semantic Clarity and Evidence Density. Each score gives you a clear view of one dimension, so you can recognize your page’s strengths and focus improvements where they matter.
Search and generative systems need to interpret information before they can use it. That means identifying entities, understanding relationships, extracting facts and connecting statements to their context and supporting information. A page that only says “we deliver exceptional solutions” provides less to work with than one that explains what those solutions are, who provides them and how they work.
Who or what says what — and how well?
This is the practical question behind Source of Trust. Clear identity, clear meaning and useful information give you a concrete basis for improving a page. The scores and findings turn these qualities into focused tasks for your website and content team.
Structure. Meaning. Substance.
This score examines the semantic organization of your page: its main content area, primary heading, heading hierarchy, paragraphs, lists and tables. It helps you give readers and AI Search systems a clear route through the information.
A distinct primary heading establishes the page’s subject. A coherent hierarchy and well-defined sections make explanations easier to follow and organize longer passages into useful parts.
This score examines how clearly the content communicates its main topic, central concepts, products or services and the relationships between them. It helps you make the offer understandable and the connections between ideas easy to follow.
Clear explanations, consistent terminology and natural language make a page’s subject precise. The findings help you strengthen these qualities in your existing content.
This score distinguishes concrete, specific and substantive information from generic marketing language. Product characteristics, conditions, processes, facts and informative explanations contribute substance. Vague quality claims contribute little on their own.
“Hearing aids can be tested free of charge for 30 days” conveys a specific condition. Details like this give readers something useful to understand and act on. Evidence Density assesses the substance of the content on your page, helping you recognize informative statements and places where more precise wording would add value.
Analyze helps you understand the scores and their findings. Use it to identify content-structure issues, ambiguous explanations or generic statements in the existing page.
Improve provides Customer Questions and Content Opportunities. These help you decide which questions deserve an answer and whether a useful addition belongs in a FAQ, an existing section or a dedicated page.
Source of Trust supports your editorial decisions with focused findings and practical recommendations. You choose the ideas that fit your business, shape the content in your own voice and publish through your existing workflow.
Source of Trust combines the actual context of your page with real search signals that reveal how people express related topics, questions and interests.
Customer Questions turns relevant signals into questions your page could help answer. Content Opportunities turns them into practical ideas for content format, placement and key points. Each recommendation is considered against the page’s subject, helping you concentrate on useful additions.
These signals help you decide which questions to address, which explanations to develop and where an addition would fit naturally.
A website describes more than a collection of words. It may describe an Organization, a Person, a Product or a Place, together with their roles and relationships. Making those distinctions explicit helps communicate who provides a service, which organization publishes a page or where an activity takes place.
Structured data can express this context in a machine-readable form. A coherent entity graph connects relevant things and makes their relationships explicit. Stable identities and suitable external references can also help distinguish an entity from others with similar names.
The supporting Structured Data check examines the quality of that context: meaningful descriptions, applicable relationships and identity signals. This gives you a practical view of how your structured data represents the page and the entities behind it.
Search Engine Optimization (SEO) supports discoverability in conventional search, including crawling, indexing and ranking. Generative Engine Optimization (GEO) adds a focus on how understandable and usable your information is for systems that generate answers.
GEO and SEO work together. Accessible pages, clear structure and useful content support both disciplines. Source of Trust helps you examine identity, meaning and substance alongside your existing SEO work, giving you additional ways to strengthen important pages.
Semantic Structure, Semantic Clarity and Evidence Density highlight organization, meaning and substance. Reviewing them together helps you decide where the strongest improvement opportunity lies.
AI Search readiness describes how clearly a page communicates who or what it represents, what it is about and how much substantive information it provides. Source of Trust assesses these aspects separately.
GEO is work aimed at making content understandable and usable for generative systems that produce answers. It complements SEO through clear topics, entity context and useful information.
Source of Trust provides independent page-level readiness and quality indicators: Semantic Structure, Semantic Clarity and Evidence Density. A supporting Structured Data check adds machine-readable entity context. Each score helps you understand a specific dimension and focus your improvement work.
It assesses how the page organizes its information, including its main content area, primary heading, heading hierarchy, paragraphs, lists and tables. Findings help you create clearer sections and an understandable route through the content.
It assesses machine-readable identity and entity context, including descriptions, meaningful relationships and suitable identity signals. The findings help you build a coherent representation of the entities behind your page.
It assesses how clearly a page communicates its main topic, important concepts, products or services and their relationships. It helps you make your meaning precise through clear explanations and consistent terminology.
It assesses the balance between concrete, specific information and generic, interchangeable marketing language in the content that is present. Specific conditions, facts, processes and informative explanations contribute substance.
Use the scores and their findings to prioritize improvements to page identity, meaning and substance. After updating your content or structured data, analyze the page again to review how those qualities have changed.
SEO supports conventional discoverability, while GEO focuses on how generative systems interpret and use information. Accessible pages, clear structure and informative content provide a shared foundation for both.
Structured data can make entities, identity and relationships explicit in a machine-readable form. Together with informative page content, it helps communicate who provides information, what it concerns and how relevant entities connect.
Search Signals reveal how people express related topics, questions and interests. Source of Trust combines them with your page’s context to identify relevant customer questions and practical content opportunities.
It combines score findings with Customer Questions and Content Opportunities to support your editorial decisions. You choose relevant ideas, adapt them to your business and publish through your existing workflow.
Revisit a page after meaningful changes to its content or structured data, and periodically when reviewing important pages. Available rechecks depend on the audit’s cooldown and your account; the interface shows when another run is available.
Source of Trust is an independent product for page-level AI Search readiness, GEO audits and content improvement. It can be used on its own or as part of the broader eeoom GEO strategy for AI visibility, entities and trust.
Your website, in focus
Analyzing your page. This can take a little longer for some websites.
The starting point for a stronger website
Your next step
Continue to analyze your website and unlock your full AI Search report.
Analysis unavailable
We could not complete this analysis. Please try again later.